I'm a hardcore data viz nerd and avid breakbeat DJ. Professionally, I'm a seasoned independent Data Analyst with a strong foundation in web development, leveraging 27 years of tech industry experience and advanced skills in Google Analytics, Google Tag Manager, Looker Studio and BigQuery. As a developer, I have two decades of prior experience in software development, technical architecture, and engineering team leadership. My specializations are web analytics and e-commerce, and I have expert-level proficiency in a broad range of related industry-leading platforms, which I leverage to help businesses of all shapes and sizes better-understand their audience and increase conversion rates. I've managed and delivered dozens of projects for a diverse roster of high-profile clients, including Microsoft, HP, Intel, T-Mobile, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine.